GetYourGuide is an experience booking platform that is used by travellers around the world. And GetYourGuide affiliates are in turn used by travelbloggers and other creators in the travel segment to monetize. I’ve been using it myself since I got serious about travel blog writing and it’s one of the key sources of income for my blog. In this article, I’ll share how the program works and how you can earn money too by promoting experiences, trips or tickets in virtually any tourist destination around the world.
What is affiliate marketing
Affiliate marketing is based on a commission model, where partners (for example me as a travel blogger) promote other companies’ products or services (for example GetYourGuide) on their websites or other platforms. Then, when a customer (for example, a traveler who wants to buy a scenic Seine tour in Paris) clicks on the affiliate link (bearing the partner’s ID) and makes a purchase, the partner gets a commission on the sale according to a predefined scheme.
What is GetYourGuide
GetYourGuide.com is a website and mobile app that makes it easy to find activities to do or tickets to local attractions when you travel abroad. It’s a well-known platform used by travelers around the world because you can always find what you need from an operator you know (when you’re not buying for the first time) in the same place, whether you’re in Rome or New York. For many people, it’s easiest because they can click, select and book an experience in minutes and be confident that the holiday program is sorted.
How the GetYourGuide affiliate program works
Who is GetYourGuide affiliate for
Of course, the program can be used by anyone with an audience and can offer them some of the activities through an affiliate link. However, affiliate marketing always works much better when it is targeted at the appropriate target group, in this case travelers and tourists who go on vacation on their own (or even with a travel agency, but they arrange the program themselves).
This target group typically consists of travel blogs and travel sites focused on planning, or similarly focused YouTube channels or Instagram profiles. Ideal articles for ad placement are articles about what to do in a specific destination. There’s always the best chance that it will be visited by people who are going to the destination (or are even already there), and therefore has the best conversion rate and best earnings.
How much is the commission from GetYourGuide
The commission is set at 8% of the activity price. How much I get as an affiliate in absolute value depends on how expensive the activity is, how many people it sells to and also how many activities it sells. I will give an example from my own data:
- GetYourGuide has activities with prices ranging from a few euros to hundreds of euros (that’s some private tours), I usually give a tip for a specific activity and it’s usually around 20 to 50 euros. The cheapest I have is transportation from the airport in Rome for 6 euros.
- There are not a few solo travelers who buy something through my link, but it is still an absolute minority. Most often people go in pairs (so they buy the activity twice), not infrequently they buy for 4, sometimes for 3 and quite rarely there are more.
- In most cases, they buy one thing – one trip or one ticket (or a combination of tickets to multiple places), so in 5-10% of cases they buy, for example, multiple tickets to attractions around the city at the same time. The most I’ve sold so far is 5 tickets for 2 at once.
Advertising formats and promotion options
GetYourGuide has a variety of different formats. You can target a homepage, a country, a city or a specific experience. Even when targeting a specific experience, by default the user will be taken to a page offering multiple similar experiences, but the one I sent them to is highlighted in the first position. This behavior can also be changed with a parameter in the URL, but the system has supposedly measured why it does it the way it does.
There is a builder for all formats, so I can simply click what I need and then copy the resulting link containing my affiliate ID.
Text link
The most common but perfectly functional is a regular text link, just find the URL and add your affiliate parameter after it.
The text link is by the way the only advertising option you can make in Czech (you can write whatever you want there, but the other promotional widgets are not in Czech anymore). This can be a bit of a gamechanger, because the website and app are in Czech, so it won’t deter people who don’t speak English and have no idea that the English link will be followed by a Czech landing page.
Activity widget
Offer of selected activities. It can be portrait, landscape, you can choose the number of activities and for each one you have an attractive picture in addition to the name. You don’t select specific activities in the widget, but you can select by keyword and activities that match will be added. If you explicitly don’t want to promote an activity, you can disable it.
You also don’t have to bother with defining activities at all and you can choose the automatic widget, where activities are added by themselves according to the context of the article (which is logically suitable especially for articles that are focused on one specific destination or even directly on an activity).
Availability widget
Calendar for a specific activity – you choose the activity you want to promote and the user can tell you directly on your website when they want to go, how many people and after clicking on the button to check availability, they go directly to the GetYourGuide website to the form with the experience, see if there is space, at what time, can view the program and book directly.
It works very well for those must-have activities (tickets) that people prefer to book in advance just in case.
City widget
A larger banner with a link to a specific city or link. It’s the kind of thing where you don’t really know what to offer, or you don’t want to limit it and you want the visitor to see all the possibilities the destination has to offer at this stage.
Payment of commissions
There are more ways to get paid commissions, I simply use a bank transfer. My account is set up in CZK, so the money goes to my standard CZK account, quite simply (but beware, it’s still a foreign payment for which the bank may ask for a fee, so it’s good to send it to a bank that doesn’t have such a fee – Airbank for example doesn’t).
Experiences can be cancelled free of charge more than 24 hours in advance. That is, unless they are purchased “for today” they will first be in a “pending” status (waiting to see if everything goes as it should). Should a cancellation occur, it will automatically appear as “cancelled”. If everything goes through, the commission will get “completed” the next day at the latest and can be paid out.
Commissions are then added up once a month (i.e. for the previous month), everything that was “completed” is added up and can be reimbursed. For account transfers, the payout minimum is the equivalent of $50; for PayPal, for example, there is none. If you reach the payout minimum it’s paid on the 5th business day of the month. If you don’t reach it, the amount is held over and added to the next month.
GetYourGuide affiliate system analytics
Knowing what works on a website on the way from traffic source to sale is always a bit of a challenge in affiliate marketing. Simply because the conversion is happening on someone else’s site, whose complete data I don’t have access to, and I can’t connect the dots between where the visitor came to my site, which link they clicked on, and what they did on the seller’s site.
![How the GetYourGuide affiliate program works [Review 2025] 1 GetYourGuide - commission overview](https://petraontheway.com/wp-content/uploads/2024/09/getyourguide-provize-1200x275.png)
But of the affiliate programs I use in the travel segment, I would say that GetYourGuide is one of the ones that give me the maximum possible data.
I can add the name of the campaign to every link I put on the site, in addition to my affiliate ID (so they know I brought the customer). Completely arbitrary, with some standard limitation on the characters used.
![How the GetYourGuide affiliate program works [Review 2025] 2 GetYourGuide affiliate - campaign tagging](https://petraontheway.com/wp-content/uploads/2024/09/getyourguide-tagovani-kampane.png)
In the affiliate statistics, I can see how many visitors each campaign brought to the GetYourGuide website and how many purchases were made through which campaign and in what value. The results it gives me depends on how specific campaigns I create.
![How the GetYourGuide affiliate program works [Review 2025] 3 GetYourGuide affiliate - campaign performance](https://petraontheway.com/wp-content/uploads/2024/09/getyourguide-vykon-kampani-1200x530.png)
Of course, for me as a marketer, knowing which links are being clicked on and which ones are bringing conversion is basic food, so I go into detail when tagging campaigns and in most cases I can identify the specific link that brought the commission. However, in some cases I also take the path of least resistance and for example, a widget that I place in bulk on each page has a common campaign label.
Even if you don’t bookmark the links, you can see what specific activities are generating commissions. With a travel blog like mine, you can sometimes tell from that which article it was from – in the vast majority of cases, people are buying an experience in the city the article is about. That’s how it can work until you’ve written, say, 3 articles about a metropolis. But you’ll still lack information about which links are being clicked and which ones aren’t.
![How the GetYourGuide affiliate program works [Review 2025] 4 GetYourguide affiliate - overview of booked activities](https://petraontheway.com/wp-content/uploads/2024/09/getyourguide-prehled-rezervovanych-aktivit.png)
GetYourGuide Community
There is a large community around the GetYourGuide affiliate system and the company works a lot with its affiliates. So it’s possible to get access to a lot of educational information, sometimes there are some challenges where you can get a voucher for a certain amount of money for which you can choose any experience, or you can sign up for an experience and get it for free in exchange for some ifluencer content about it.
My experience with GetYourGuide affiliate
Please take my experience just as an example, of course it is influenced by who comes to my blog and which cities I write about (and what kind of traffic they have), what experiences I choose and what mistakes I make in their presentation. More expensive cities and more expensive recommended experiences might get me higher up, for example. Maybe they would lower my conversion rate, I don’t know, I’m still testing.
Average commission amount
I don’t like to talk about the average, because the variance in the size of the commission per order is quite large (my highest commission is 80 times my lowest). Most commissions are say above a hundred and below three hundred.
- my lowest commission so far was 18 CZK (less than 1 EUR),
- my highest commission 1453 CZK (~ 58 EUR),
- I have an average commission of 197 CZK (~ 8 EUR) for 2024.
How do I evaluate an affiliate
I tag my links in the form WEB–Article–Linked-activity–(link-type)
- web – I use the POTW (PetraOnTheWay) tagging to distinguish the site from other sites where I might put a link,
- article – I usually link to articles of specific destinations (cities) and for the campaign I mark the name of the city, e.g. Valencia, or simply mark the title of the article in a different way (not very sophisticated, but in my head quite unambiguous), e.g. Spanelsko-jidlo,
- linked activity – this applies mainly to linked experiences directly in the text – individual activities in GetYourGuide have their own IDs that I could use for marking in campaigns, but for me the primary important information is which link is clicked (which experience is interesting for the user), so I will again describe the experience in a simple way, e.g. for a ticket to the Oceanografic museum in Valencia I will use only Oceanografic,
- link type – other types of links than the link in the text, for example, if I hide the link under a button or use one of the widgets, I mark it, in a few cases I link one activity in the article from two different links in different places in the article and I mark the location of the link (which of the two it was).
As a result, my campaign name might be, for example, POTW–Valencia–Oceanografic–button. I use the consistent structure and the double hyphen as a separator for ease of filtering during evaluation. However, as well as the beautifully segmented ones, I also have a lot of plain POTW–All-auto-widgets on the site because I put them at the end of an article in bulk, for example, and it’s easier that way than manually inserting and tagging each one.
This helps me keep track of what I’m actually earning and what I’m not. It shows me which articles are getting a lot of traffic, but few links are being clicked (compared to other articles). It shows me the links that are getting a lot of clicks, but no commissions are coming from them. Based on this data, I then know that something needs to be changed somewhere – the text of the link, the choice of experience, or perhaps the location. Or that it’s working so well that I need to get as many people to the article in the first place (and I can afford paid advertising, for example).
Testing what works better than what I have so far is of course my hobby, so I’m having a lot of fun with it. On the other hand, it has to be said that it’s quite a feel-good thing, because I only have a few articles that have a high enough traffic and a pretty interesting range of activities that people like to book.
Monetizing articles of destinations that have high visitor numbers, but at the same time don’t have any extremely “must-have” attraction that people need to have booked (like the Eiffel Tower or the Colosseum isn’t currently standing in that city) is still a problem for me.
Reliability
I have never had problems with payment (once it came a bit late, it was in July and it didn’t come until the 13th, so maybe a different public holiday than ours, before it could start bothering me the payment arrived).
I’ve dealt with support twice, I think, and it was seamless and pretty quick. I don’t recommend what I don’t know, so of course I’ve also tried booking experiences through GetYourGuide a few times and it’s always been fine too, plus I made a good choice and really enjoyed it.